Basics: Creating a 301 Redirect for Beginners
By · CommentsWhen you need to permanently change the URL of a web page or your entire website, and you want your new and returning visitors and the search engines to find your new web page it’s recommended to use a search-engine friendly 301 redirect. A 301 redirect is the HTTP status code for “moved permanently”.
Some common situations for when you want to implement a 301 redirect are:
- You want to move your entire web site to a new domain for example if you want to change the domain name of your website or you are merging 2 websites into 1 website location.
- You changed the URL of an existing web page to a new URL, or updated the URL of an older web page where the old URL may still exist in user bookmarks, incoming links from other websites, or indexed in the search engines.
How to create a 301 redirect:
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Google URL Shortener Goes Public and Includes Analytics
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Google this week gave its URL shortener its own website location today at http://goo.gl, allowing users now a direct way to access it.
Google defends the need for the Social Media users and world to have another URL shortener in their official Social Web Blog post Google URL Shortener Gets a Website that the difference is goo.gl will “focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products.”
…continue reading Google URL Shortener Goes Public and Includes Analytics
Top WordPress Plugins for Business Blogs
By · CommentsDo you own a business blog that is using the WordPress platform and are looking for a way to improve your blog’s performance, expand it’s capabilities, or even increase visitors to it? Below you will find a list of my Top WordPress Plugins for Business Blogs. WordPress Plugins are easy to install, easy to use, and in most cases easy to setup “programs” allowing you increase the functionality of your blog without having to know programming or even recreate the wheel. Let me know your favorite WordPress Plugins for Business Blogs in the comments section after my list of top plugins below.
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Simpson’s Paradox and Marketing Testing
By · CommentsIn 1973, the University of California at Berkeley was sued for showing bias in admissions for women to their graduate school. Men had a much better chance to be admitted than women according to the statistics given. The reporting showed that this sex bias was unlikely due to chance since the percentage difference between the men and women admitted was so large that it had to be in fact true.
But when the numbers were looked at by individual department, it was actually shown that there was a small but statistically significant bias that favored the women in actually having a higher chance at being admitted.
How can this be? Simple, it’s called Simpson’s Paradox. Simpson’s Paradox is when the trends derived from the data from individual subgroups are reversed when the groups are combined.
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Advanced Web Ranking
Three very important but always time consuming tasks of starting, running, and maintain your SEO program for your business or clients are keyword discovery, monitoring your search engine rankings for inclusion, improvement or decline (change) in rankings, and competitive research and ranking.
Fortunately, for those who are willing to give up some of the manual work and let an automated tool either do the research and reporting work for you almost in its entirety, or supplement your manual work there is a well known tool called Advanced Web Ranking.
Advanced Web Ranking, as a SEO keyword research tool can be very helpful in providing the data you need so that you can concentrate on creating great content for your visitors and other websites to link to, as well as optimizing your pages and websites for the best possible rankings they deserve.
Let’s be honest, in most cases if your website doesn’t appear on the first page of organic results when a user performs a search query at a search engine on keywords or phrases that your site represents or covers, you don’t exist. Of course the higher-up on the search engine results pages the better, but exact positioning (i.e. a guaranteed #1 ranking) is out of your complete control in many cases due to many signals and factors including personalization results returned based on the users past search patterns and geographical location.
…continue reading Review: Advanced Web Ranking & Advanced Link Manager – Two SEO Weapons
