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Welcome to Josh Baker's Practical Advice for Optimizing Your Internet Marketing blog. Here you will find internet marketing optimization and online strategy articles full of tips, tricks, discussions, and thoughts to help you take your marketing and business to the next level of success.

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Jul
29

Pay-Per-Call Lead Generation

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A great way to increase your lead volume and most likely more qualified leads is to work with vendors who provide pay-per-call lead generation services

First let me quickly explain what pay-per-call lead generation is for those who are unaware. Pay-per-call lead generation is when a vendor sells you leads, but instead of just handing the information over to you to follow-up with the prospect, the lead is “delivered” to you over the phone where you have a live lead to speak with on the phone.

Typically the lead is a bit further in the sales cycle with pay-per-call leads as the lead wants to speak with a live person rather than filling out a web form to get a free white paper or such, but it really depends on your product or the offering that is used to get the lead to want to speak with you. As a side note, make sure you understand how the vendor will be promoting your offer so that you can make sure the messaging is congruent with your business and meets your approval. Read More→

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Dec
30

42 CPC & CPM Ad Networks to Review

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Do you want to expand past the big 2 – Google and Bing, to either advertise on or to monetize your website or blog through? Below are a list of 42 Ad Networks for you to review as additional options. This list consists of a combination of CPC and CPM Ad Networks, with some providing both.

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