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Welcome to Josh Baker's Practical Advice for Optimizing Your Internet Marketing blog. Here you will find internet marketing optimization and online strategy articles full of tips, tricks, discussions, and thoughts to help you take your marketing and business to the next level of success.

Archive for Social Media

There are many free Twitter tools and apps available today to help make Twitter more productive for yourself and to help you integrate it into your marketing strategy, even allowing you to produce analytical data on Twitter usage on yourself, your followers, and even non-followers in the Twitter universe.  If Twitter isn’t an active part of your strategy already, you really need to start digging in now to become part of the conversations going on about you, your business, your industry, your products, and your competition.

Here is a short list of Twitter tools and apps to get you started or to help improve your already existing Twitter usage and results:

 

  1. bit.ly- tracks clicks on your links in Twitter & also transforms your long URLs to a short URL’s
  2. FriendorFollow.com- lets you know who’s following you that you’re not following & vice versa
  3. MicroPlaza.com – groups tweets with links that fall under a single topic
  4. NearbyTweets.com – see Twitters & tweets from people in your area (great to use at a conference or convention)
  5. OutTwit.com – use Twitter from Microsoft Outlook
  6. Tweet2Tweet.com - enter in two Twitter user profile names and follow their conversation
  7. TweetBeep.com – keep track of who is tweeting about you or your products via email alerts
  8. TweetDeck.com – get control of Twitter, split your Twitter feed up, search and group those you follow
  9. TweetLater.com- track & schedule your tweets. Auto follow & un-follow those who do the same to you
  10. TweetScan.com – search tweets and user profiles
  11. TweetStats.com – graph Twitter stats by hour, month; timeline & reply stats
  12. TweetVolume.com – enter in a word or phrase and see how often it appears in Twitter
  13. TwerpScan.com – check the number of followers of everyone on your contact list, the number of people they are following, and the ratio between those
  14. TwitResponse.com – schedule Twitter messages to be sent whenever you want
  15. Twitter.PollDaddy.com – create polls that you can send to your followers
  16. Twitterfeed.com- posts your blog’s RSS or Atom feed to popular microblogging websites
  17. Twitterless.com – alerts you when someone stops following you, graphs follower history
  18. Twitterurly.com – tracks, groups, and ranks what people are talking about on Twitter

 

Feel the need for more tools or apps, or just haven’t found just the right ones for you yet? Here are two huge lists that will occupy you for hours:

Have any Twitter tools, apps or lists you think should be added to this? Let us know in the comments.

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Twitter, the micro-blogging conversation tool can be a great marketing channel for your business. You have the chance to be a part of or even lead a conversation on your service, your company, or your products.

 

Not familiar with Twitter, need a recap, or just want to watch a good video? Check out this Twitter in Plain English video by CommonCraft:

 

 

But it’s not as easy as just Tweeting your normal marketing message that you might use in marketing emails, banner ads, or elsewhere. You need to actively participate in non-promotional conversations to gain respect. Share your expertise in your area, and be a person not a brand or a logo. When you show value to those who are following you on Twitter or those Twitter conversations you are participating in, those involved will be more apt to listen when you eventually do share your marketing message. Remember you are just one click away from someone no longer listening to what you have to say – and they can Tweet their experience to others just as easily be it positive or negative. It’s important to be reminded that Twitter is a tool for conversation, for personal or group contact of those who share a common interest, question, need, job, and so on. When you’re not adding value to a conversation, you become an outsider.

It’s also easy to throw Twitter to the wayside and believe that your business or your marketing plan has no use for Twitter, but if you have customers, or want customers there is a huge potential for gaining their respect, sharing your expertise, or providing even more value to your product or service through this tool which eventually relates to sales, renewals, referrals, ideas, innovations and connections. Twitter is free, and you can’t beat free especially when it’s one of the few available ways to develop deep connections with those who show interest.

 

Not sure how to get started with Twitter for business? Read 50 Ideas on Using Twitter for Business by Chris Brogan.

 

Two additional great ideas for using Twitter in marketing:

  1. Customer ServiceTwitter: A Valuable Marketing Tool?
  2. Webinars - How Twitter Can Turn One-Way Webinars into Two-Way Conversations

 

Need a great resource for using Twitter in Marketing: The Top 75 Blog Posts in using Twitter in Marketing / Social Media by Spotlight Ideas provides you with enough reading to help feed your hunger for Twitter in Marketing desires.

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Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing at Ogilvy 360 Digital Influence authored the somewhat famous post – 5 Rules of Social Media Optimization (SMO) on his Influential Marketing Blog.

His 5 rules are as follows:

  1. Increase your linkability – add content that others will want to link to
  2. Make tagging and bookmarking easy – add “submit to” buttons and make sure pages have relevant tags
  3. Reward inbound links – reward those who link to you
  4. Help your content travel – submit portable content (pdf’s, video, etc) to sites
  5. Encourage the mashup – let others within reason use your content

To read his 5 rules of Social Media Optimization (SMO) in more detail make sure visit his website.

Two more rules of Social Media Optimization can be found at the Web Strategy Blog by Jeremiah:

  1. Be a user resource, even if it doesn’t help you – become the ultimate guide in your “space”
  2. Reward helpful and valuable users – make sure to thank those that help you

Cant get enough Social Media Optimization ideas? Find rules 8,9, 10, and 11 at the ProNet Advertising Blog’s Social Media Optimization post where he rounds off 4 more ‘must practice’ Social Media Optimization ideas.

What are you tips for Social Media Optimization?

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