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Welcome to Josh Baker's Practical Advice for Optimizing Your Internet Marketing blog. Here you will find internet marketing optimization and online strategy articles full of tips, tricks, discussions, and thoughts to help you take your marketing and business to the next level of success.

Archive for Online Conversion Tools

A simple and free way to track a conversion on your website is to use Google Analytics’ Goals feature.

Scenario:

Imagine that you have just rented an email list from a list broker to promote your latest product. Not only are you interested in knowing how many product sales you make from this email list to your custom landing page, but are also interested in knowing how many people sign up for your e-newsletter after landing on that page. Of course you want to know this so that you can better understand the ROI of this campaign. You could use Google Analytics’ Goals to learn how many landing page visitors also signed-up for your newsletter.

 

Goals:

A simple non-technical explanation is that Goals count the number of unique pageviews of a specific url that you predetermined during the Goals setup process.  When a visitor reaches that predetermined page, Google Analytics increases the numerical count by one for that particular goal. A goal is incremented only once per single visit, so if a visitor during a single visit reaches that predetermined page more than once, the goal count is only incremented one time so as to not inflate your goal count.

During the Goal setup process, you can also specify the urls of pages prior to your Goal page. What this does is enable you to track visitors who go through a specific first page (by selecting the required step checkbox during setup) before they go through a certain set of predefined pages to reach your goal page, commonly known as a Funnel.

An oversimplified but useful explanation of how to use a goal would be if you wanted to learn how many visitors that went through a specific page (let’s call this page.html) went on to sign-up for your email newsletter on a different page. If after they signed up for your newsletter they were redirected to a thank-you-for-registering page or confirmation page, you would set your Goal page as that thank you page (for this example, this page only being reached by filling out the registration form), and your required step first url as page.html that we referred to above. By configuring a Goal like this, you could see how many unique visitors that go through page.html continue on and sign-up for your newsletter. 

Now there is a little more to the planning, set-up and preparation than mentioned above in order to help filter out some of the noise to get closer to the true data, but overall set-up of Google Analytics Goals is really a snap. Currently, Google Analytics only allows you to have 4 goals per profile set-up at one time which means you have to plan accordingly.

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Dec
29

A/B Testing Calculators

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Do you need an A/B split testing calculator to determine which sample or page is the winner of your test, to see if your test is statistically significant, or to calculate how many impressions or conversions you will need to run your A/B Test?

Here are four A/B testing calculators for you to use to determine your test results:

  • SplitTestCalculator.com’s Split Test A/B Testing Calculator:
    My easy-to-use online split test and A/B test calculator to determine if you have a statistically significant winner from your landing page, ppc, email, or direct mail split A/B test.
  • Bulldog Solutions’ Simple A/B Testing Calculator and Advanced A/B Testing Calculator: (update: looks like they have taken it down)
    Two different excel spreadsheets with video demos on how to use them. The first spreadsheet, the Simple A/B Testing Calculator has a preset 90% significance level. The Advanced A/B Testing Calculator allows you to set your significance level and provided a separate tab to calculate the sample size needed. You can also view their PDF on What’s Under the Hood of their A/B Testing Calculators.
  • PPC G-Test Calculator by SEOTools:
    This online split testing calculator will let you uncover the results to a 2 sample test. It tells you the winner of the test with the confidence level. Be careful though as it’s not based on a preset significance level nor can you set one. But reading the test analysis you can easily see what the confidence level of your results are and decide for yourself if there is enough statistical significance.
  • UserEffects’ Split Test Calculator & Decision Tool:
    A simple to use online testing calculator, however this one gives you an analysis of your test including an estimate of how many more visitors you might need to reach a 90% confidence level in your test.
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