I just got back from SIPA’s “Gain. Market. Share.” Conference at Planet Hollywood in Las Vegas yesterday. I along with Bob Brady and Kiplinger’s Greg Krehbiel hosted a session on Multivariate Testing with Google Website Optimizer. You can find our combined Top 15 To-Do List for Multivariate Testing with Google Website Optimizer that we concluded our session with over at the Mequoda Daily blog.

Three of my favorite sessions that I attended during the SIPA conference were those by Frank Gruber, Social Media Expert at AOL’s Social Media & Somewhat Obsession With Its Shiny Objects session; Michael Brito, Social Media Strategist at Intel Corporation’s Integrating Social Media into your Marketing session; and Bob Lorum, President of MarketingSherpa’s Maximize Your Landing Page Conversion Rates session.