If you are a new business or have yet to start Paid Search (PPC) for your existing business here is a quick way to calculate its’ ROI in order to forecast your Paid Search ROI. Keep in mind that since you have no historical data to use, you are trying to get close to whether or not it makes sense for your new business to test Paid Search. If you decide to go forward with it you will need to make adjustments over time in your forecast as you receive more true data. Read More→