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Archive for Advertising

Behavioral retargeting, for those that haven’t worked with it yet as discussed in this article is a form of online advertising where your ads are redelivered to visitors whom recently visited your website and didn’t  complete a pre-determined desired action during their visit. In other words in an overly simplistic explanation (more clarity is described in the next paragraph), the user visits your website, doesn’t complete your desired action and then leaves and is continued to be shown your advertising on websites that they visit after yours in order to get them to return back to your website and then gives you another chance to close the “deal”. The theory behind it is that the visitor has shown some engagement with your site or brand by initially visited your website and therefore is a prime person to retarget more of your advertising to and to continue the marketing conversation with them. This allows you to draw them back in an attempt to make the conversion again by providing multiple contacts with that same prospect within a short period of time.

For example, a visitor comes to your website and views a page or multiples pages and then leaves. That same visitor goes to other websites after your website and your advertising is shown to them on those websites. Now to be completely clear, your retargeting ads won’t show on every website that visitor goes to after yours; it has to be a web site that is part of same advertising network as the retargeting platform you are working with. Usually, the ad network will have you place some pixels or tracking codes on your website so when a visitor comes to your website information will be stored in a cookie in their browser so that when they leave and go to another website in their network it knows to show them your advertising.

behavioral retargeting behavioral remarketing

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