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Oct
01

Google URL Shortener Goes Public and Includes Analytics

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Google URL shortener and social media analytics

Google this week gave its URL shortener its own website location today at http://goo.gl,  allowing users now a direct way to access it.

Google defends the need for the Social Media users and world to have another URL shortener in their official Social Web Blog post Google URL Shortener Gets a Website that the difference is goo.gl will “focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products.”


Logging into your Google Account, you will now be able to see a complete list of URLs you have shortened through their service, along with analytics data reports such as traffic, referrers, and visitor profiles. They also plan to release an offical API in the future for goo.gl.

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