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Welcome to Josh Baker's Practical Advice for Optimizing Your Internet Marketing blog. Here you will find internet marketing optimization and online strategy articles full of tips, tricks, discussions, and thoughts to help you take your marketing and business to the next level of success.
May
20

5 Quick Fix SEO Tweaks with Lightning Fast Results

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Today’s post is a guest post from Justin Palmer, Justin is the founder of Palmer Web Marketing, which offers SEO website review services. You can learn more about Justin on Palmer Web Marketing blog, which focuses on internet marketing and website usability strategy for eCommerce websites.

“It’s going to take how long?” – A classic question when it comes to delivering SEO results. After all, everyone knows results today are far more valuable then results tomorrow. At times, SEO can be a business owner’s worst nightmare. Why? Because a good SEO will not promise results in a specific amount of time because there are too many variables. There are, however, several “tweaks” that can bring immediate results to your site if implemented properly. Below is the low-hanging fruit I always look to first.

#1 – Add Internal, Non-Navigational links In my opinion, too many SEO’s focus on obtaining external links while ignoring the low-hanging fruit on their own site. Google is craving informative, contextual links located within a paragraph of page content. Too many sites rely on only navigational links to inform search engines about their content. Contextual links, in contrast with a navigational link appearing on every single page, tells Google you’re linking to a relevant, specific piece of information. If your site has a blog or articles, make sure to sprinkle a few keyword rich links within their content.

#2 – Add a Keyword Phrase(s) to the Title Tag I cringe every time I stumble upon a site with only “Company Name, Inc.” in the title tag. For pages on your site that are already ranking well and have PageRank, adding an additional keyword to the title tag can yield first page ranking for that phrase instantly, assuming the title tag isn’t already too overloaded with keywords. Of course there’s other factors to be considered here, including whether or not your title tag will be readable in the SERPs with this additional phrase.

#3- Remove Keyword Phrase(s) from Title Tags On the other hand, sites with very little incoming link equity will benefit by removing extraneous keywords from an overloaded title tag, focusing only on the phrases that matter most. If your Title tag has 20 keywords in it, ask yourself how many are actually relevant to that page. Then ask yourself how many of these phrases are supported by the page itself, in other words they occur somewhere on the page besides the Title. If they are not supported elsewhere, remove them and create a different page.

#4 – Indented Listing If you already have a page ranking for an important keyword phrase, snagging a second, indented Google listing can effectively double your SERP real estate. How do you get an indented listing? Here’s a 3 step process that works for me.

#5 – Narrow your Focus on Broad Keywords Let’s suppose you’ve done your SEO well, and you’ve landed a first page result for “laptops bags.” You also sell leather laptop bags, and want to rank for this phrase as well. By simply sprinkling the word “leather” into your page content, meta description, and image alt tags, you can leverage your ranking for leather bags, and likely place yourself in a decent position, sometimes without needing the term in the title tag.

Strategical, long term SEO is more complicated than this post suggests. But fortunately, there are always “quick fixes” out there, like the 5 tips listed above. Let’s hear from you. If you had only 3 hours to SEO a website, what tactics would you use?

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Categories : SEO

1 Comments

1

Great tips! Especially the one about how to narrow your focus on broad keywords. Last I checked I had the #2 spot on Google if you search “Start Conversations” but if you searched “Start Conversation” (without the ‘s’), you wouldn’t find me until page 3. ‘Sigh’ why do you hurt me Google?

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