Mar

Google AdWords Launches New Interface

At Search Engine Strategies in New York this week, Google demonstrated its new Google AdWords interface to the attendees:

According to Google, updates to the interface include:

• Easier account navigation through an account tree.

• In-line editing of keywords, bids, ads and placements.

• Integrated reports available on campaign management pages.

• Roll-up views of all keywords, ads and placements in a campaign.

• Quick filtering to focus on the data you care about most

• Performance summary graphs for quick trend-spotting

You can read more detail on the changes in the AdWords Interface Changes Overview PDF or view 6 videos they have posted to further explain the updates – including this video from advertisers and AdWords team members.

Sign up for the beta now to get early access to it. Go on, you have nothing to lose – after speaking with a Google AdWords team member at the Search Engine Strategies New York conference, they confirmed you would be able to toggle between the beta and the current version and would not be stuck in the beta.