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Welcome to Josh Baker's Practical Advice for Optimizing Your Internet Marketing blog. Here you will find internet marketing optimization and online strategy articles full of tips, tricks, discussions, and thoughts to help you take your marketing and business to the next level of success.
Dec
16

Tips for Using Twitter in Marketing Your Business

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Twitter, the micro-blogging conversation tool can be a great marketing channel for your business. You have the chance to be a part of or even lead a conversation on your service, your company, or your products.

 

Not familiar with Twitter, need a recap, or just want to watch a good video? Check out this Twitter in Plain English video by CommonCraft:

 

 

But it’s not as easy as just Tweeting your normal marketing message that you might use in marketing emails, banner ads, or elsewhere. You need to actively participate in non-promotional conversations to gain respect. Share your expertise in your area, and be a person not a brand or a logo. When you show value to those who are following you on Twitter or those Twitter conversations you are participating in, those involved will be more apt to listen when you eventually do share your marketing message. Remember you are just one click away from someone no longer listening to what you have to say – and they can Tweet their experience to others just as easily be it positive or negative. It’s important to be reminded that Twitter is a tool for conversation, for personal or group contact of those who share a common interest, question, need, job, and so on. When you’re not adding value to a conversation, you become an outsider.

It’s also easy to throw Twitter to the wayside and believe that your business or your marketing plan has no use for Twitter, but if you have customers, or want customers there is a huge potential for gaining their respect, sharing your expertise, or providing even more value to your product or service through this tool which eventually relates to sales, renewals, referrals, ideas, innovations and connections. Twitter is free, and you can’t beat free especially when it’s one of the few available ways to develop deep connections with those who show interest.

 

Not sure how to get started with Twitter for business? Read 50 Ideas on Using Twitter for Business by Chris Brogan.

 

Two additional great ideas for using Twitter in marketing:

  1. Customer ServiceTwitter: A Valuable Marketing Tool?
  2. Webinars How Twitter Can Turn One-Way Webinars into Two-Way Conversations

 

Need a great resource for using Twitter in Marketing: The Top 75 Blog Posts in using Twitter in Marketing / Social Media by Spotlight Ideas provides you with enough reading to help feed your hunger for Twitter in Marketing desires.

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