Welcome to Josh Baker's Practical Advice for Optimizing Your Internet Marketing blog. Here you will find internet marketing optimization and online strategy articles full of tips, tricks, discussions, and thoughts to help you take your marketing and business to the next level of success.

Social Media Optimization (SMO) Tips and Tricks


Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing at Ogilvy 360 Digital Influence authored the somewhat famous post – 5 Rules of Social Media Optimization (SMO) on his Influential Marketing Blog.

His 5 rules are as follows:

  1. Increase your linkability – add content that others will want to link to
  2. Make tagging and bookmarking easy – add “submit to” buttons and make sure pages have relevant tags
  3. Reward inbound links – reward those who link to you
  4. Help your content travel – submit portable content (pdf’s, video, etc) to sites
  5. Encourage the mashup – let others within reason use your content

To read his 5 rules of Social Media Optimization (SMO) in more detail make sure visit his website.

Two more rules of Social Media Optimization can be found at the Web Strategy Blog by Jeremiah:

  1. Be a user resource, even if it doesn’t help you – become the ultimate guide in your “space”
  2. Reward helpful and valuable users – make sure to thank those that help you

Cant get enough Social Media Optimization ideas? Find rules 8,9, 10, and 11 at the ProNet Advertising Blog’s Social Media Optimization post where he rounds off 4 more ‘must practice’ Social Media Optimization ideas.

What are you tips for Social Media Optimization?


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