Top 15 Tips For Multivariate Testing with Google Website Optimizer

I just got back from SIPA’s “Gain. Market. Share.” Conference at Planet Hollywood in Las Vegas yesterday. I along with Bob Brady and Kiplinger’s Greg Krehbiel hosted a session on Multivariate Testing with Google Website Optimizer. You can find our combined Top 15 To-Do List for Multivariate Testing with Google Website Optimizer that we concluded our session with over at the Mequoda Daily blog.

Three of my favorite sessions that I attended during the SIPA conference were those by Frank Gruber, Social Media Expert at AOL’s Social Media & Somewhat Obsession With Its Shiny Objects session; Michael Brito, Social Media Strategist at Intel Corporation’s Integrating Social Media into your Marketing session; and Bob Lorum, President of MarketingSherpa’s Maximize Your Landing Page Conversion Rates session.

Related posts:

1. How to Interpret the Estimated Conversion Rate Range in Google Website Optimizer Interpreting the Estimated Conversion Rate Range Properly in GWO is...
2. Testing Video Engagement Using Google Website Optimizer Using Minimum Viewing Time as a A/B Test Conversion Goal...

Related posts brought to you by Yet Another Related Posts Plugin.