Comments on: Creating a Unique Value Proposition (UVP) for Your Business http://blog.joshbaker.com/2008/11/02/creating-a-unique-value-proposition-uvp-for-your-business/ Practical Advice for Optimizing your Internet Marketing Thu, 15 Sep 2011 18:20:35 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Dana Todd http://blog.joshbaker.com/2008/11/02/creating-a-unique-value-proposition-uvp-for-your-business/comment-page-1/#comment-8068 Dana Todd Mon, 22 Aug 2011 01:26:10 +0000 http://blog.joshbaker.com/?p=106#comment-8068 I think you can take this further, though - the best USPs/KSPs push into the emotional realm, as in "what emotional drivers does my product/service satisfy?" Does it make them more popular? Sexy? Wealthy? Smart? Respected? Loved? Morally superior? Once you can tie a practical "what's different" to "why is that important" then you've got a far more powerful value proposition. I think you can take this further, though – the best USPs/KSPs push into the emotional realm, as in “what emotional drivers does my product/service satisfy?”

Does it make them more popular? Sexy? Wealthy? Smart? Respected? Loved? Morally superior?

Once you can tie a practical “what’s different” to “why is that important” then you’ve got a far more powerful value proposition.

]]> By: Steph @ Full Sail Grad Student http://blog.joshbaker.com/2008/11/02/creating-a-unique-value-proposition-uvp-for-your-business/comment-page-1/#comment-339 Steph @ Full Sail Grad Student Wed, 27 Oct 2010 23:50:20 +0000 http://blog.joshbaker.com/?p=106#comment-339 Thanks for this information! We're currently learning about developing our Unique Value Propositions in school for our Internet Marketing Strategies. I believe many businesses fail to truly develop a UVP that is fully aligned and consistent with their business needs. Heck, I think most businesses fail to plan - even for failure - in order to stay on top of things! Thanks for this information! We’re currently learning about developing our Unique Value Propositions in school for our Internet Marketing Strategies.

I believe many businesses fail to truly develop a UVP that is fully aligned and consistent with their business needs. Heck, I think most businesses fail to plan – even for failure – in order to stay on top of things!

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