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Oct
18

Using IP Filtering in Google Analytics – The Basics

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If you are using the free Google Analytics software (or any other analytics package such as Omniture, Webtrends, Coremetrics, etc.) to track where visitors to your website are coming from and how they behave once on your website, make sure that you add a filter to exclude the data gathered from your own IP address. This keeps the data reported to “actual visitors” and disregards your own company’s internal traffic data. You don’t want to take action based on information gathered from tainted data . You or others at your company are probably uploading content and viewing it, reviewing comments, looking at your new graphics, reviewing your test pages, etc., and are adding behavioral and other data to your Google Analytics report that derives from your own time spent on your site.

To make sure that you are excluding your IP address in Google Analytics it’s extremely easy to setup: 

  • First you need to know your IP address. If you don’t know it, you can get it in less than a second from: WhatIsMyIpAddress.com or WhatsmyIp.org.
  • Next, log into your free Google Analytics Account.

There are two ways to proceed,

The Short way:

  • In The Website Profiles view, select the large Filter Manager link that appears on the right hand side near the bottom of the page
  • Select Add Filter link link on the right hand side
  • Name your Filter (i.e Work IP, Home IP, etc.)
  • Select your filter type, in this case select Exclude all traffic from an IP address
  • Enter in your IP address, but note, you need to do it in the following format:
     If your IP address is:  11.222.333.44, you need to enter it in with slashes before each “dot” as follows: 11\.222\.333\.44, the reason being is that the slash keeps the dot from becoming a wildcard and will incorrectly filter other IP addresses (if you are interested in learning more about why you need the slash or other regular expressions you can view the Google Analytics topic page on Regular Expressions).

    Google Analytics IP Filter Screen

    Google Analytics IP Filter Screen

     

  • Select which websites you want to add the filters to
  • Click the finish button and you are done.

 

The Longer Way (you will need to do the following for each individual Website Profile)

  • In The Website Profiles view, select the edit link in the Settings column.
  • Scroll down the page to the Filters Applied to Profile section and select the Add Filter link on the right hand side
  • Make sure the Add new Filter for Profile radio button is selected
  • Name your Filter (i.e Work IP, Home IP, etc.)
  • Select your filter type, in this case select Exclude all traffic from an IP address
  • Enter in your IP address in the same format as mentioned above.
  • Click the finish button and you are done

 

It’s that easy and that quick and therefore there is no reason why you can’t make this happen right now!

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