Google Adwords Releases Seperate Metrics for Search Partners

Today Google announced in their Inside Adwords Blog that they have increased the level of detail available to you in the Summary section view to help you gain better understanding of your Google Campaigns and Ad Groups performance.

Previously, you could only view performance of just the Content Network and Google Search (which combined Google Search with Google Search Partners such as AOL, Ask.com, and others). But with this update they have broken out Google Search Partners into a separate metric allowing you to more finely tune your account to peak performance.

The also announce that this level of detail will be available soon in the Reports Center.

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