(Taken from my answer to a question on Linkedin)
I have done 100’s of landing page split tests in Google Adwords over the years – so here is how I do it if I don’t have IT resources in order to set up a test with testing software.
First, if your goal is to see which converts better based on your Google conversion numbers within Adwords than its pretty straightforward to read results. If you are going to have to put back end results to it then you will just need to do some additional work with a spreadsheet or calculator (from simple to complex depending on your sales cycle or conversion $ values, LTV etc.)
So here is how you would ideally do it: …continue reading Easiest Way to Split Test PPC Landing Pages in Adwords
If you are a new business or have yet to start Paid Search (PPC) for your existing business here is a quick way to calculate its’ ROI in order to forecast your Paid Search ROI. Keep in mind that since you have no historical data to use, you are trying to get close to whether or not it makes sense for your new business to test Paid Search. If you decide to go forward with it you will need to make adjustments over time in your forecast as you receive more true data. …continue reading Forecasting Google Paid Search ROI for New Businesses
A great way to increase your lead volume and most likely more qualified leads is to work with vendors who provide pay-per-call lead generation services
First let me quickly explain what pay-per-call lead generation is for those who are unaware. Pay-per-call lead generation is when a vendor sells you leads, but instead of just handing the information over to you to follow-up with the prospect, the lead is “delivered” to you over the phone where you have a live lead to speak with on the phone.
Typically the lead is a bit further in the sales cycle with pay-per-call leads as the lead wants to speak with a live person rather than filling out a web form to get a free white paper or such, but it really depends on your product or the offering that is used to get the lead to want to speak with you. As a side note, make sure you understand how the vendor will be promoting your offer so that you can make sure the messaging is congruent with your business and meets your approval. …continue reading Pay-Per-Call Lead Generation
I was going through an old notebook the other day and found this gem from an Online Testing webinar that featured guest Ronny Kohavi, GM of the Microsoft Experimentation Platform.
Top 7 Pitfalls of Online Testing and Marketing Experimentation:
- Wrong success metric
- Incorrect interval calculation
- Using standard formulas for standard deviations
- Combining data when percent to treatment varies
- Not filtering out robots
- Invalid or inadequate instrumentation
- Insufficient experimental control